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Lead Generation Process

Leads Are The Name of the Game

Leads are the name of the game for building any kind of business offline and online; having a good lead generation process is crucial to the eventual success of your business. Even your local supermarket spends effort, time and money generating leads. Those sale papers are not afterthought.

Not all leads are equal and not all lead generation processes are equal, or even effective. A sub-standard lead can cost a lot more than it seems at first impression. Time is a limited, one way investment that you will spend no matter what.

Bad leads are a bad investment.

Lead Generation Means ‘QUALIFIED’ Leads

If leads have not been qualified in the promotional process you are wasting your time. You will spend your time working with folks who are uninterested and most likely cannot remember why you are contacting them.

Lead Generation Requires Work; It Requires Correct Work

Offline it requires you setting up meetings and driving to those folks, calling them, and often wondering why in the heck did they commit to a meeting if they did not want to come.

They may delay you by saying, “Can you send me some information on it?” or that golden oldie I always love, “I will think about it.”

You can but they probably won’t.

If you are in a hurry, you probably don’t have time to do the marketing process many companies engage in such as collecting information from prospects at trade shows, sending them information, pre-qualifying them and so on.

You need a method of generating leads who are looking for what you are offering, for whom you have a solution to their problem, an end to their pain.

Step Back and Understand the Lead Process

If what you are doing is not working, come to grips with the idea that you don’t understand the process. Understand that this is a critical issue that must be resolved in order to move forward.

Online generation is deceptively simple looking. Mainly, because you are struggling to be seen and heard in a web of pages dominated by Google and folks who understand SEO, SAO and how to get backlinks.

Purchasing Leads

Yes, you can do that, but doesn’t it make more sense to be presenting information and help in such a way that they seek you out for free? When you create content and put it up on a blog it works for you from then on. If you are buying clicks, once those clicks are done, you are done and they are gone. Hopefully, they will buy but if they do not, then you have accomplished nothing.

Obviously, this is the downside. I am not entirely against buying clicks I just know many people who are trying to get started do not have the budget to buy traffic. Once you do get started, buying focused, targeted traffic is a great way to accelerate your business. Doing it when you have to choose one bill to pay over another to get started is maybe not such a good idea. The cool thing is there are ways to get a blog hosted pretty much for free or less than a $10 spot a month and get going now.

A Lead Generation Process That Works

You need a lead generation process that provides you a what to do, when to do it, what to sell, and to whom to sell it kind of set up. Do you have any up front training that is free for your prospective customer or distributor to go so they can get a feel for you and what you offer? Do you have a mechanism whereby you can make money on 90% of the folks who say ‘no’ to your network marketing business?A system that is always updated so as to keep up with changing times and effective strategies?

You do now. Go here now and check out the training we use here at Earthtiger Networking.

Best Regards,

TimSingleton

 

 

 

 

 

Tim Singleton
205-337-6618

 

LEAD GENERATION PROCESS

You Have To Have Leads To Succeed

Without leads no business online or off can be successful, so understanding how to create highly-targeted leads is going to be the powerhouse behind your profitable business.

Sometimes A Lead Is Only Dead Weight

You may think a lead is a lead, but you are wrong. Buying a cold lead and generating a highly targeted lead may ultimately cost the same, but the latter is obviously better.

As an example, if leads haven’t been qualified in the selling process then you will kill yourself frittering away time on unqualified and disinterested prospects.

Your response rates drop, and business declines. It is a vicious spiral.

Generating Leads Can TAKE TIME

You Need to Get the Lead Out of Leads

Understand, the lead generation process can be labor intensive, both online and offline. The offline lead generation process involves driving to meet folks head to head, and lots of telephone calls. If you work a full time job, this process is obviously very limited for you.

If the leads are taken from fliers and forms filled in at trade shows, these leads have to be put into a database and then made contact with individually. Info might need to be despatched, which involves cost, and one way or another those leads need to be qualified and then stepped up to a sales department.

The sales office then has to go through more processes, thru to closing, which hopefully leads to a sale.

OnlineĀ  Lead Generation: Simpler?

Online lead generation looks to be far more simple on the face of it, but if you’re the owner of your own MLM or network marketing company, you know that simply ain’t so. Rather than fishing in a sea looking for the right fish, you are fishing in a vast ocean of folks, none of whom have heard all about you, or your small business!

There are not many businesses that don’t need an initial investment to get it going, and obviously the more capital you can invest the quicker your business can take off and which will mean outsourcing the pointless jobs or things you’re not capable of doing yourself. Advertising at some particular point will always pull in more leads, if it’s done right .

If you’re asking why your website is not rewarding you with 1 or 2 sales by this time, as you have followed the entire menu of things you should do like writing quality articles, getting back-links, using autoresponders to pump your product through email campaigns and all that other necessary stuff, what are you doing wrong?

If success has not yet been acheived by the aforementioned stages, many entrepreneurs consider giving up and returning to the offline marketing world. Maybe they feel that they were good at such marketing, but on returning to this world, find that roles are scarce.

It is for that reason many individuals consider buying leads from marketing companies; this activity has a big disadvantage.

“I’ll scrape up some cash,” you say. “I should buy some leads,” you say, because it does make sense. When the web was young, it did. Now, the Web is worn and for you proclaim the Web is Won in your case, you need a system.

You’d be better off buying groceries than buying unqualified leads. Which corporations can you trust will be the 1st query, as the better the leads are the more pricey they’ll be, and only 1 conversion will be one costly loss-producing lead. You have just spent the last of your money and now you can’t buy any product to promote!

What you want is a reliable lead generation system that works, one that’s straightforward to learn and one that keeps you in control of the entire process.

Your lead starts with you and ends with you when you close a deal. You need a system that teaches you the very latest techniques of grabbing those focused and qualified leads, and will keep you current on the most recent, inventive strategies for getting you through the lead generation process easily, leaving you with more time to build and enhance your business.

You Need A System To Create A Lead Generation Process

You can go by the wayside, try to do it your way, be that fellow who listens to no one or you can get paid. There are folks out there who know how to generate leads, have generated leads, and who want to teach you how to generate leads for your business, too.

You need to get with someone who knows the score on generating leads and has the record to prove it.

Best Regards and rooting for your success,

Tim Singleton
TLS/mjs