Leads Are The Name of the Game
Leads are the name of the game for building any kind of business offline and online; having a good lead generation process is crucial to the eventual success of your business. Even your local supermarket spends effort, time and money generating leads. Those sale papers are not afterthought.
Not all leads are equal and not all lead generation processes are equal, or even effective. A sub-standard lead can cost a lot more than it seems at first impression. Time is a limited, one way investment that you will spend no matter what.
Bad leads are a bad investment.
Lead Generation Means ‘QUALIFIED’ Leads
If leads have not been qualified in the promotional process you are wasting your time. You will spend your time working with folks who are uninterested and most likely cannot remember why you are contacting them.
Lead Generation Requires Work; It Requires Correct Work
Offline it requires you setting up meetings and driving to those folks, calling them, and often wondering why in the heck did they commit to a meeting if they did not want to come.
They may delay you by saying, “Can you send me some information on it?” or that golden oldie I always love, “I will think about it.”
You can but they probably won’t.
If you are in a hurry, you probably don’t have time to do the marketing process many companies engage in such as collecting information from prospects at trade shows, sending them information, pre-qualifying them and so on.
You need a method of generating leads who are looking for what you are offering, for whom you have a solution to their problem, an end to their pain.
Step Back and Understand the Lead Process
If what you are doing is not working, come to grips with the idea that you don’t understand the process. Understand that this is a critical issue that must be resolved in order to move forward.
Online generation is deceptively simple looking. Mainly, because you are struggling to be seen and heard in a web of pages dominated by Google and folks who understand SEO, SAO and how to get backlinks.
Yes, you can do that, but doesn’t it make more sense to be presenting information and help in such a way that they seek you out for free? When you create content and put it up on a blog it works for you from then on. If you are buying clicks, once those clicks are done, you are done and they are gone. Hopefully, they will buy but if they do not, then you have accomplished nothing.
Obviously, this is the downside. I am not entirely against buying clicks I just know many people who are trying to get started do not have the budget to buy traffic. Once you do get started, buying focused, targeted traffic is a great way to accelerate your business. Doing it when you have to choose one bill to pay over another to get started is maybe not such a good idea. The cool thing is there are ways to get a blog hosted pretty much for free or less than a $10 spot a month and get going now.
A Lead Generation Process That Works
You need a lead generation process that provides you a what to do, when to do it, what to sell, and to whom to sell it kind of set up. Do you have any up front training that is free for your prospective customer or distributor to go so they can get a feel for you and what you offer? Do you have a mechanism whereby you can make money on 90% of the folks who say ‘no’ to your network marketing business?A system that is always updated so as to keep up with changing times and effective strategies?