Online Marketing Tools for Small Business
Online marketing tools for small business are all over the place. They range in price from free to tens of thousands of dollars. Some are subscription based.
Some of the pricey ones are a total waste of time while some of the free online marketing tools are indispensable and cannot be done without.
Some are so arcane in their application that really, they should not be offered in a broadcast way.
A small business owner who simply wants to know how to connect to his customers has no business buying web analytics research papers commissioned by someone like eBay for which he is charged several thousands of dollars.
He or she likely won’t read it. If they do, they won’t understand it. If they do understand it, it is likely it presents no actionable information based on his or her business.
It is a waste in my opinion.
Nope, the small business owner needs to recognize what the successful online marketers continue to say:
“The money is in your list. Building your list is more important than just about anything.”
Your list is composed of the folks who read your newsletter, your blog. They do LOLs at the cat pictures you post on your Facebook profile.
The people on your list are the people who have said to you, “I want to hear what you have to say.”
Making Your Brand Stand Out
Yes, your brand. If you are not up to speed on the concept, many small businesses and entrepreneurs of all stripes are not, you need to focus on this.
What is my brand? What does it mean to my customers? What do people think of when they see my company name, logo, me running around in my truck?
Embrace the idea that your brand speaks for you and your company. If you don’t have a plan, that’s okay. MLSP does have a plan and its track record is quite impressive.
You need to build your set of web marketing tools so that you can build your brand effectively. Doing one thing this week and flittering over to something else next week is going to result in your online advertising tools never having the time to work and your brand remaining undeveloped.
Email Marketing Tools
Email marketing tools can include an autoresponder that automatically sends a thank you email to those who sign up to receive your newsletter or to be notified when you update your blog.
It can also include an automated set of sales letters in a set that are sent out every so many days until the prospect buys or calls it quits.
It is said that the money is in the list…and in the follow up. A Customer Relationship Management product helps with the follow up.
You are running a business. You’re going to need a Customer Relationship Management package. Here’s the one I use.
It provides more power than many packages costing ten times as much.
Your online marketing tools are going to have to include SEO tools so that you can give Google a reason to send people to your page. A couple of quickie notes that will help:
- Google loves WordPress.
- Common wisdom says an article should be between 300 and 750 words.
- While you will need to use your keyword in the title and in the body of your post, don’t overdo it. Too high an incidence of your keyword and Google will consider it keyword stuffing and penalize you.
- OnlyWire is a good place to share your articles once your write them. You can pay like $60 bucks and set up a thousand links to which you can post your articles for exposure.
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