Article Marketing Strategy – Proven Systems Part 2

Ezine@rticles

Being in business for yourself gives you more opportunities to enjoy life.
Being in business for yourself gives you more opportunities to enjoy life.

I promised you a free resource that can help you quickly get into the habit of writing good articles from scratch and which gives you skills you can easily adapt to your own blog.

That free resource is Ezine@rticles1.

If you already know about it, but are not using it, then you need to re-evaluate that decision. Backlinks and views from this domain have weight and authority because they are very strict on the articles they accept.

A good, free primer on article creation

Go see how Ezine@rticles forces their authors to structure2 a post. Keep their guidelines in mind when posting to your own blog. The info is free and it will help you become a better writer.

Because you are writing to your own blog, you can also include a call to action in the final paragraph of the post rather than only including it in the resource box along with the author bio. Unless you tell your reader to take action, they will not know to do so.

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Headings should be brief, but indicative of what is to follow. Some folks will be tempted to just skip to the sections which seem most relevant to their search. For this reason each header should be equally well crafted. After all, if it is not relevant or important to what led the reader to your post, why is it in the article?

Make your article headings relevant to the problem your article is trying to address.

You do realize that this is what an article is supposed to do, right? Your article needs to provide enough information to actually be of use to the reader as well as give them a reason to take some action such as getting on your mailing list, signing up for some free ebook or instructional video you have provided or clicking through to your buying page.

The Body of Your Article

Your keyword or keyword phrase should if at all possible be in the first sentence as well as in the core of the text as well as the last sentence. This is not a hard and fast rule because it can make your writing stilted if you adhere to these guidelines at all times and in all articles.

Just keep in mind that the search engines have ways of searching and these guidelines cover what the search engines are looking for. Don’t let this pattern keep you from writing a quality peace, though. Although you are writing to appeal to the main search engines, don’t forget that it is individuals who’re reading your articles.

On some article sites they encourage you to put your call to action and your links in your resource box. If you are writing to your own site or blog, you can use the final paragraph of the article for this, it seems to me.

Appropriate white space, focused, tight paragraphs and bullet lists all make for easy readability.

It is possible to write articles in such a way that they can be spun and distributed to various article sites, but such seems to me to be going the way of the wooly mammoth. With the every growing focus on SAO (Social media Authority Optimization) rather than SEO, I question the wisdom of spreading a hundred thinly rewritten articles linked to the same page.

It just seems to me to beg for a Google Slap.

Rules I violated in this article: It is too long, but sometimes that happens.

Best Regards,

TimSingleton

 

 

 

 

 

Tim Singleton
205-337-6618

Again, if you want to see how to save time on creating articles, click here now.

1 Also, go to http://ezinearticles.com/ and create your Ezine@rticles account now.
2 One of the rules I broke in writing this article was it was WAY too long. Rule of thumb, just over 500 words is the perfect length but sometimes the subject needs more. One hack to overcome that is to split an article in two, as I did here.

TLS/ms

 

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